Cogosense Blog

Cogosense's Driver Behaviour Blog

Steering Teen Drivers Out Of Harm's Way

b2ap3_thumbnail_cnn-logo.jpgThanks to Kelly Wallace and the team at CNN for drawing attention to the distracted driving problem for teen drivers. 

While distracted driving affects us all, teen drivers are especially at risk due to their young age, driving inexperience and greater tendencies toward risky driving behaviours.

The New England Journal of Medicine recently published research from the Virginia Tech Transportation Institute (VTTI) and, amongst the findings, included:

Drivers who are 15 to 20 years of age constitute 6.4% of all drivers, but they account for 10.0% of all motor vehicle traffic deaths and 14.0% of all police-reported crashes resulting in injuries.

Aegis has developed TeenSafer to reduce the risk of distracted driving for teens … and entire families. TeenSafer automatically enforces the safe use of mobile devices while driving but also encourages the entire family to use safe-driving software through "gamification" of safe-driving reports within the family.

The idea as expressed by one of our partners, the State of Iowa Department of Transportation, is to create awareness and conversations between parents and young drivers. TeenSafer encourages a positive form of "peer pressure" and healthy competition within the family to ensure that everyone is driving safely.

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From One Second To The Next

Previously, I've written that "Learning Occurs Through Recognition Of Error" and we've authored numerous blog posts that deal with the challenges related to this precept when it comes to distracted driving.

For some people, numbers and analytic reasoning are compelling enough to force change. See the preceding blog post "2003-2013 By The Numbers".

For others, change is driven by an emotional reaction to crisis. Our friends at AT&T, Verizon, Sprint and T-Mobile have sponsored the creation of the documentary "From One Second To The Next" so that more people might effect change in their lives before facing their own personal tragedy related to distracted driving.

It is well worth taking thirty minutes to watch this compelling documentary.

https://youtu.be/_BqFkRwdFZ0

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2003-2013 By The Numbers

Regardless of our political beliefs, we can all agree that the loss of life in Afghanistan and Iraq over the past decade is tragic. But ABC News recently reminded us that, over the same 10 year period, we have lost more than five times as many lives to distracted driving accidents on our own highways here at home.

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The Centers for Disease Control (CDC) reports that distracted driving is a contributing factor in more than 386,000 injuries and more than 3,000 deaths every year.

To put that into perspective, you could fill any NFL stadium more than five times with the number of people who are injured by distracted drivers every year.

To put a finer point on it, in the last 10 years, America has lost five times as many husbands and wives, sons and daughters to distracted driving than to the wars in Iraq and Afghanistan.

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Learning Occurs Through Recognition Of Error

"Learning occurs through recognition of error". It is a simple precept. Yet, the recent train wreck in Spain that killed 79 people is a tragic reminder that human behaviour is sometimes very difficult to modify despite the recognition of error.

Stemming from the 2008 train accident in California that killed 25 people and injured 135 others and the irrefutable research regarding the dangers of distraction due to mobile device use while operating motor vehicles, mobile device use policies are increasingly common across corporate America.

However, leaders in safety are well aware that paper policies and education related to mobile device use in vehicles are not enough. Safety audits and primary research results show that policy infractions invariably reach 100% of employees when measured over a 30-60 day period.

Technology safety solutions can help us address the problems that the pervasive use of mobile products has created. Policy conformance and enforcement tools can assist employees in adhering to policies and can help mitigate a major source of risk and liability for corporations.

Our goal at Aegis is help create a safer environment for employees and the public at large. Call us to schedule a demo today.

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How Will Handset Companies React to Alexander Heit's Fatal Text Message?

How Will Handset Companies React to Alexander Heit's Fatal Text Message?

I noticed another distracted driving tragedy in the news recently. University of Northern Colorado student Alexander Heit crashed his car as a result of being distracted by texting while driving and died of his injuries soon after. 

Included in the article was a photo of his iPhone displaying the last words he typed. His parents wanted the image shared as a reminder to others of the dangers of texting while driving.

The photo is an unfortunate association for Apple. While it could have easily been any phone, it made me wonder about how such an association might impact a company’s brand and how the handset companies will react.

Given increasing public awareness of the problem of distracted driving, I believe the first handset company to openly embrace the distracted driving issue and provide solutions as part of their operating system would elicit a positive reaction from consumers, particularly the parents of young drivers.

Imagine, for example, that as part of the set-up procedure for a new smartphone, the consumer is informed of the dangers of using that handset while driving and is offered the opportunity to enable a safe driving feature that automatically silences and disables the phone when driving.

Granted, some handset companies are taking steps to reduce distraction -- for example Siri Eyes Free and Motorola Smart Actions -- but I predict that we’ll see the major handset brands paying more and more attention to the issue of distracted driving to protect both their brand and their bottom line.

Story: https://www.heraldsun.com.au/news/world/final-text-crash-cuts-off-sentence/story-fnd134gw-1226618691883

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