Cogosense Blog

Cogosense's Driver Behaviour Blog

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Steering Teen Drivers Out Of Harm's Way

b2ap3_thumbnail_cnn-logo.jpgThanks to Kelly Wallace and the team at CNN for drawing attention to the distracted driving problem for teen drivers. 

While distracted driving affects us all, teen drivers are especially at risk due to their young age, driving inexperience and greater tendencies toward risky driving behaviours.

The New England Journal of Medicine recently published research from the Virginia Tech Transportation Institute (VTTI) and, amongst the findings, included:

Drivers who are 15 to 20 years of age constitute 6.4% of all drivers, but they account for 10.0% of all motor vehicle traffic deaths and 14.0% of all police-reported crashes resulting in injuries.

Aegis has developed TeenSafer to reduce the risk of distracted driving for teens … and entire families. TeenSafer automatically enforces the safe use of mobile devices while driving but also encourages the entire family to use safe-driving software through "gamification" of safe-driving reports within the family.

The idea as expressed by one of our partners, the State of Iowa Department of Transportation, is to create awareness and conversations between parents and young drivers. TeenSafer encourages a positive form of "peer pressure" and healthy competition within the family to ensure that everyone is driving safely.

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AAA Survey Highlights Increased Concerns Related to Distracted Driving

The AAA Traffic Safety Culture Index (TSCI) was recently released and, amongst its findings, concluded:

  • Nearly 90% of respondents say that distracted drivers are a somewhat or much bigger risk today than three years ago
  • Approximately 95% of respondents said that texting or emailing while driving is perceived as a somewhat or very serious threat to their personal safety

And, yet, despite this conscious awareness of the danger, more than a third of respondents admit to reading messages in the past 30 days while driving.

This "Do as I Say, Not as I Do" attitude continues to be a fundamental issue that affects the safety of our roadways.

Aegis is addressing the problem with solutions that automatically place a device in safe mode while driving and eliminate dangerous distractions until the vehicle has stopped moving.

The full AAA TSCI report for 2013 can be found here.

 

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Drivers Using Phones to Access the Internet Doubles Over the Last Five Years

State Farm's fifth annual survey was released this week and underscores some alarming statistics over the last 5 years (2009-2013):

  • Reading email while driving has increased from 15% to 24%
  • Reading social media while driving has almost doubled from 9% to 17%
  • Accessing the Internet while driving has reached almost 1/4 of all drivers (up from 13% in 2009)

As smartphones become omnipresent in our lives, the temptation to use them while driving continues to grow.

Fortunately, 74 percent of drivers surveyed strongly agree with laws or regulations prohibiting texting or emailing behind the wheel. However, more than half believe that laws governing cell phone use while driving are enforced to little or no extent.

Almost half of survey respondents were extremely likely to support technology that would prevent texting or emailing on a cell phone while driving.

At Aegis, we have just announced that our technology innovations that have become the standard for protecting corporate fleets, in FleetSafer, will be offered for young drivers and families as TeenSafer. The Sate of Iowa Department of Transport is leading the way with their partnership with Aegis to develop TEXTL8R to be made available for free to young drivers in the State of Iowa in the first half of 2014.

See the full State Farm survey results here.

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Distracted Driving Positioning Paper

Aegis and Frost & Sullivan have just released a Distracted Driving Positioning Paper.

This paper provides customers with an overview of key issues related to distracted driving including:

  • an industry problem overview
  • market drivers and characteristics 
  • managing risk and liability for corporations 
  • solution considerations 
  • questions to ask when evaluating solutions

The positioning paper can be downloaded here.

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New Distracted Driving "Explainer" Video

Video is very helpful to animate concepts. This is especially useful for new products in new markets where there is not a mature understanding of solutions.

We've just released a new "explainer" video which provides an overview of the distracted driving problem for corporations and our solution.

Thanks to the folks at Basetwo Media for their great work in the video production!

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